I truly believe we have to build our businesses around our design. This includes all the intricacies and nuance within our human design charts, our desires (the impact & work), and the lifestyle we yearn for.

For example, when we look at our environment, it is essential that we incorporate this into the containers that we create. Containers can include but aren't limited to the entirety of our offer suite, along with books, content, and media that we develop. The containers we create influence how we hold space for another, the outcomes and transformation promises of those experiences, and most importantly, more often than not, whether we want to burn the offer down after we've run it once or not.

Creating environments that prioritize us thriving renders our clients better off because we are holding space in place where we can actually meet the other where they are on their journey and render them better.

When we build containers from a place of should, or this expert knows better, we create environments in which we, the person doing the delivery, will not thrive. Therefore, we get caught in a cycle of stuck, often leaving us in the not-self.

Let me use myself as an example; I am mountains. Every offer I create must help elevate and offer a different perspective or vantage point. Simultaneously, I need to develop offers that give me space to breathe and retreat as I feel called. These offers need to feel fresh to me and must be created when I have a clear perspective, not because these offers are safe or primitive - my transference of caves. My offers optimally feel like a breath of fresh air because of the perspective I offer.